Hire ‘mad scientists’ to spark change in construction firms

When technology comes into play in the construction industry, it’s often associated with the word disruption. But it’s important to define the term to truly understand its effect. In a recent webinar, “Fostering Mad Scientists: How Construction can Create a Culture of Innovation,” JBKnowledge CEO James Benham borrowed Brett Young’s definition: Disruption is a business model change within a particular industry to which specific companies or segments cannot adapt. Read more.