The emergence of construction technology has sparked an overdue industry-wide revolution. As technology companies attempt to capitalize on the unspoiled market, the industry is becoming infiltrated with a slew of enticing new options. Innovative project management and scheduling software, BIM, Lean tools, VSM, and 3D printing, among others are flooding the market. These solutions present enormous efficiency opportunities to an industry that has suffered a productivity decline of 19 percent over the last half century. Realizing the full potential of industry digitalization, however, requires companies to go beyond the nuts and bolts of operations. Long-term success demands the marriage of technology and strategy; it entails an innovative approach to one of the oldest industries on earth.